Whataburger’s Knoxville Debut Set for August 25: Here’s What to Expect
KNOXVILLE, TN — After months of anticipation, the wait is nearly over for Knoxville burger lovers. Whataburger is officially opening its doors on August 25, marking its first-ever location in the city. Located on Cumberland Avenue, this launch is expected to draw crowds of fans and foodies eager for their signature burgers and Southern hospitality.
Whataburger’s Arrival: A New Era for Cumberland Avenue
The new Whataburger will be located at 1915 Cumberland Avenue, nestled near a bustling stretch of the University of Tennessee campus. This prime location makes it a convenient spot for both students and locals to grab a quick bite or a late-night snack. The restaurant will be open from 6 a.m. to 4 a.m., giving customers nearly round-the-clock access to their favorite menu items.
To celebrate the grand opening, Whataburger is planning something special. The first 100 guests in line at 6 a.m. will receive a free Whataburger-branded gift basket, which includes merch like sunglasses, tumblers, and more. It’s their way of saying thank you to the community — and making a strong first impression in Tennessee’s third-largest city.
More Locations Already in the Works
Knoxville is just the beginning. Whataburger already has plans to open two more East Tennessee locations — one in Alcoa at 855 Louisville Road, and another in Maryville near the Foothills Mall. These additions signal a long-term investment by the brand in the region, and it’s clear that Whataburger wants to become a go-to name in the local fast-casual scene.
While this is the chain’s first Knoxville restaurant, it’s far from the first in Tennessee. The company has already built up a strong presence in Middle Tennessee cities like Nashville, Gallatin, and Murfreesboro — and now it’s East Tennessee’s turn to join the Whataburger family.
What to Expect From the New Location
One surprising feature of the new Knoxville Whataburger? It won’t have a drive-thru. Instead, the design caters to foot traffic, ideal for its placement near a college campus. Inside, expect a clean and modern space where you can order at the counter or take food to go.
Menu favorites like the Honey Butter Chicken Biscuit, the iconic Whataburger, and Spicy Ketchup will all be available. Breakfast will also be served from 11 p.m. to 11 a.m., satisfying those early-morning (or late-night) cravings.
As a bonus, Whataburger has confirmed they will be hiring local staff to support their launch and future expansion in the area, providing both economic and culinary impact to the neighborhood.
More Food News on the Strip: CAVA and Taco Bell Return
Cumberland Avenue — affectionately known as “The Strip” — is undergoing a bit of a food renaissance. Alongside Whataburger, CAVA is preparing to open a new location directly across the street. The Mediterranean-inspired chain will offer customizable bowls and pitas, bringing healthy competition and variety to the area.
Even Taco Bell is back in the mix. After temporarily closing, a new Taco Bell will open soon just a few doors down, joining Whataburger in revitalizing the Strip’s late-night food scene.
Author’s POV: A Welcome New Chapter for Knoxville’s Food Scene
As someone who’s walked the Strip on a hungry night more than once, I can’t think of a better addition to the lineup than Whataburger. The extended hours, the nostalgic Southern menu, and the buzz of a new opening all point to this becoming a mainstay on Cumberland. For students pulling all-nighters or locals craving a solid burger — this is the kind of fresh find that brings a city corner to life.
Bookmark CityScoopNow.com for more inside scoops, surprise giveaways, and the best new eats popping up across the South — before they even open their doors