Rollertown Beerworks Expands in Frisco with a Celebrity-Backed 50,000-Square-Foot Brewery
FRISCO, TEXAS — Something big is brewing in North Texas, and it’s not just the hops. Rollertown Beerworks, the craft brewery founded by local radio legends, is bringing bold energy and a community-first vision to Frisco with the grand opening of a massive 50,000-square-foot brewery and taproom set for October.
What’s New at Rollertown Beerworks
Rollertown isn’t your average neighborhood brewery. Originally launched in April 2020 in Celina, Texas, the brewery has defied the odds during a time when many craft beer operations were shuttering. Now, they’re pushing forward with a $12 million expansion that aims to anchor Frisco’s downtown district with a dynamic food and drink destination.
The new location will serve as the brewery’s official headquarters, located right on Main Street in Frisco. It will house a full taproom, kitchen, and event space, designed to attract families, music lovers, foodies, and anyone thirsty for a premium pint.
Frisco Mayor Jeff Cheney previously called the project a “destination entertainment” venue, designed to breathe life into the city’s core. “Rollertown delivers,” Cheney said, emphasizing the city’s goal of creating a walkable, vibrant downtown with a brewery experience at the center of it all.
Inside the Beer, Vibes, and Community Vision
What makes Rollertown stand out isn’t just the size of their expansion—it’s the star-studded backing and magnetic personality at its core.
Founded by Ben Rogers and Jeff Wade—known for hosting The Ben and Skin Show on Dallas-Fort Worth radio—the brewery grew out of their love for craft beer and community. The duo brought their energy and storytelling talents from the radio mic to the brewing scene, crafting beers like “The Big German” in honor of NBA legend Dirk Nowitzki.
And speaking of legends, Rollertown has attracted an impressive list of celebrity investors including:
- Dirk Nowitzki
- Matt Kemp (MLB)
- Torii Hunter (MLB)
- Travis Frederick (NFL)
- Dude Perfect, the YouTube trick-shot sensations from Texas A&M
As a frequent visitor to North Texas, I can confidently say this move feels like a cultural turning point for Frisco’s food-and-beverage scene. The blend of authentic local passion, top-tier brewing skill, and a built-in entertainment flair is a rare find. You can expect big flavors, rotating taps, and likely more Dallas Mavericks-inspired brews that feel like home court wins in a glass.
Whether you’re into lagers, IPAs, or something seasonal, Rollertown is crafting a space that encourages hanging out—not just ordering a beer and leaving. It’s community-first, beer-second—but both are done right.
Buzz, Hiring, and What’s Next
Rollertown Beerworks is currently hiring bartenders, barbacks, retail crew, and shift leads to staff their new Frisco flagship. This isn’t just a new location; it’s the start of a full-scale neighborhood hub where beer, live music, and Texas pride come together.
Given its size, celebrity allure, and timing, this expansion could become one of the most exciting taproom launches in the state this year.
What you can expect at the Frisco HQ:
- 50,000-square-foot taproom and brewery
- Dedicated event space for community gatherings
- Full kitchen for food pairings
- Family-friendly design with live music and outdoor options
- A central downtown location designed for walkable access
If you’ve ever wanted a place that blends local love, sports legends, and top-notch brewing, Rollertown’s new Frisco location might be the Texas craft beer destination you didn’t know you needed.
What’s your go-to craft beer in Texas, and would you make a trip to Rollertown’s new Frisco spot? Let us know and stay tapped in to the latest on CityScoopNow.com.