McDonald’s Shutters CosMc’s Spin-Off Restaurants Less Than Two Years After Launch — Three Texas Locations Close Their Doors
TEXAS — McDonald’s has officially pulled the plug on CosMc’s, its much-hyped beverage and snack-focused spin-off, just under two years after the first location opened. The fast-food giant confirmed that all five test stores — including three in Texas — will close permanently by the end of August, ending a short-lived experiment that aimed to capture the grab-and-go coffee and specialty drink market.
The closures mark the end of a concept that generated plenty of early curiosity, thanks to its quirky branding, colorful drink lineup, and futuristic drive-thru design. But despite an initial buzz, CosMc’s couldn’t sustain the kind of foot traffic and repeat customers needed to justify expansion.
A Short but Bold Experiment
McDonald’s introduced CosMc’s in late 2023 as a “beverage-led, snack-forward” brand inspired by the alien character CosMc from the chain’s 1980s advertising. The first store opened in Bolingbrook, Illinois, followed by additional locations in San Antonio, Dallas, and Fort Worth, plus another in Illinois.
Unlike traditional McDonald’s restaurants, CosMc’s offered a limited food menu and instead focused heavily on specialty drinks — from cold brews and lemonades to slushes and boba-style refreshers. Its ordering process leaned into speed and customization, with a multi-lane drive-thru system designed for high-volume beverage orders.
What Made CosMc’s Stand Out
Part of the appeal was McDonald’s attempt to tap into the Starbucks and Dunkin’ crowd while targeting Gen Z’s love for customizable, Instagram-ready drinks. The menu featured:
- Signature Beverages like Sour Cherry Energy Slush, Turmeric Spiced Latte, and Churro Cold Brew.
- Snack Favorites such as pretzel bites, savory hash brown bites, and mini McFlurries.
- Limited-Time Offerings that rotated to keep the menu fresh and encourage repeat visits.
Inside, CosMc’s used a vibrant, space-themed design — a nod to its mascot — while Texas locations saw a mix of dine-in seating and drive-thru-only setups.
Why the Concept Fizzled
According to McDonald’s, CosMc’s was always meant to be a small-scale test, but the company decided not to move forward with expansion. Industry analysts suggest several factors contributed to the early shutdown:
- High Competition: Entering a saturated beverage market dominated by Starbucks, Dutch Bros, and independent coffee shops.
- Niche Appeal: Many customers viewed CosMc’s as a novelty rather than a daily stop.
- Limited Food Options: Without a full menu, it struggled to attract lunchtime and dinner crowds.
- Economic Pressures: Rising operational costs and tight consumer budgets made experimental brands riskier.
Impact in Texas
For Texas, the closure is especially noticeable since three of the five CosMc’s locations were in the state. San Antonio residents had embraced the opening as a fun new option for colorful drinks and quick snacks, while Dallas and Fort Worth locations drew early lines of curious customers.
Now, just months after the excitement, those storefronts will go dark. As of this week, signage remains up, but employees have been informed of the August closure date. McDonald’s has not announced what will replace the spaces, leaving speculation open for possible new franchise tenants.
Author’s Take on the Closure
Having visited the Fort Worth CosMc’s shortly after its grand opening, I remember the initial energy — long drive-thru lines, teenagers snapping photos of neon drinks, and staff proudly explaining the quirky menu. The drinks were playful and creative, but without a broader menu to anchor repeat visits, it felt more like a “treat stop” than a go-to destination. It’s a reminder that in Texas, even the coolest new concepts need staying power to last.
What’s Next for McDonald’s
While CosMc’s may be closing, McDonald’s says it will use the lessons learned from the project to influence future menu innovation and digital ordering strategies. There are hints that some of CosMc’s drink recipes could find their way into standard McDonald’s stores or seasonal promotions.
For now, Texas fans who still want to try CosMc’s specialties have until the end of August to make one last visit.
Have you tried a CosMc’s drink before? Share your favorite menu item in the comments and keep following CityScoopNow.com for more updates on Texas restaurant openings and closings.