H-E-B’s Flour Tortillas and BBQ Picks Earn National Spotlight in Food & Wine’s Top 5 Texas Must-Haves

H-E-B’s reputation just got a gourmet boost, and I can’t say I’m surprised.

As someone who’s wandered the aisles of countless grocery chains across the U.S., I’ve rarely seen a regional store inspire such fierce loyalty — or frankly, such mouthwatering curiosity. So when Food & Wine magazine released their editor-approved picks for “five best pre-made foods” at H-E-B, I knew I had to weigh in with my own taste memories and pantry confessions.

Flour Tortillas That Deserve Their Cult Following

Let’s start with what everyone already knows: H-E-B’s bakery-fresh flour tortillas are more than just a grocery item — they’re a way of life. I first tried one after a road trip through Austin, and I still remember biting into that warm, soft pillow of joy. Even without toppings, it was perfection.

Chris Shepherd, the famed Southern Smoke chef and Food & Wine’s “Editor in Chef,” didn’t hold back either. He practically raved about the tortillas, calling them “some of the most delicious flour tortillas commercially made.” Honestly? I keep a pack in my own fridge, too. It’s a staple, like milk or butter.

A Pickle Jar That Packs a Punch

Shepherd also crowned the True Texas BBQ spicy pickles as a “must-try.” They’re crisp, briny, and spicy enough to wake up any sleepy sandwich. Whether you’re layering them on burgers or just snacking straight from the jar (no judgment), they hold their own in any Southern pantry.

Tarragon Pecan Chicken Salad — A Texan Classic

Merlyn Miller, another Food & Wine editor, called out the tarragon pecan chicken salad for special praise, and I get why. My first spoonful was a flavor bomb — sweet grapes, crunchy pecans, and just the right hint of herbs. It’s rich, but never overdone. You can toss it on a croissant or sneak it by the forkful from the fridge. Either way, it delivers.

Fajita Meat and Guacamole: Easy Meets Elevated

Let’s not forget the pre-marinated fajita meats and fresh guacamole that round out the list. The fajita meat is a timesaver and a showstopper, according to Shepherd. I’ve used it for impromptu backyard cookouts — grill it up, toss on those famous tortillas, and you’ve got a party.

As for the guac? It’s fresh, flavorful, and saves you from avocado roulette. One less thing to worry about when hosting friends or pulling together a quick dinner.

More Than a Grocery Store — It’s a Texas Icon

For those outside Texas, the H-E-B devotion might seem like hyperbole. But Food & Wine’s list proves that the love is very, very real. From national praise to expert shoutouts, H-E-B’s offerings are a reminder that good food doesn’t need to come from white tablecloth restaurants.

Even Fortune magazine recognized H-E-B as one of America’s most innovative companies — and its charitable work and community roots only deepen the admiration.

Scoop Approved Takeaway

H-E-B isn’t just winning over chefs and editors — it’s built a loyal following because its food is genuinely that good. From smoky fajita meat to the dreamy tortillas that I now keep stocked weekly, there’s a reason this San Antonio-based store has earned national love.

So if you’ve never strolled through H-E-B’s fresh section, this is your sign. And if you’re a long-time fan? Grab an extra pack of tortillas — because someone always wants seconds.

What are your go-to H-E-B items? Share your own favorites at CityScoopNow.com — we’re always adding to the list of local flavor legends.