Franklin Barbecue: Aaron Franklin’s New Event Space Extends a Legendary Texas Brand
AUSTIN, TEXAS – When people talk about Texas barbecue royalty, Aaron Franklin’s name is always first on the list. His world-famous Franklin Barbecue has drawn lines around the block for more than 15 years, cementing Austin as the barbecue capital of the nation. Now, Franklin is stepping into new territory — announcing a second Franklin Barbecue space in Austin, this time dedicated to events.
Why Franklin Barbecue Stands Out
Since opening as a humble trailer in 2009, Franklin Barbecue has grown into one of the most recognized barbecue joints in the world. Food critics, chefs, and celebrities alike have called it the best brisket on earth. Anthony Bourdain once declared Franklin’s barbecue a “bucket list” experience.
Part of Franklin’s magic lies in his refusal to compromise. He’s long resisted the temptation to franchise or open new locations, often insisting that expansion would “kill the magic” of his singular shop. That dedication has preserved the mystique: one location, one pitmaster, one unforgettable meal.
The Must-Try Dishes
Of course, at Franklin’s original location, brisket is king. Smoked low and slow until it’s tender enough to cut with a fork, it remains the dish that food pilgrims travel across the country to try. Fans also rave about the pulled pork, ribs, and housemade sausages.
From My Table: I still remember my first plate of Franklin brisket. The bark was perfectly seasoned, the fat rendered into buttery softness, and the smoke kissed every bite with that Central Texas flavor. It wasn’t just a meal — it was a memory. That’s why hearing about a new Franklin space in Austin feels like an extension of something deeply personal to anyone who’s ever waited in that legendary line.
The Atmosphere and Experience
The new spot, located at 2027 Anchor Lane in Austin, won’t be serving barbecue in the traditional sense. Instead, it’s designed as an event venue for weddings, parties, and other gatherings. Franklin has hinted at eventually hosting public tailgates and larger community events at the space.
While it won’t replace the Saturday morning ritual of waiting in line for brisket, the space carries Franklin’s stamp of authenticity. Guests can expect the same laid-back Austin vibe, but with room to celebrate life’s milestones surrounded by the aura of Franklin Barbecue.
Community Buzz and Recognition
News of the expansion has created a stir in Austin’s food scene. Loyal fans who never thought Franklin would budge on opening another spot are curious — and cautiously excited — about what this means for the brand. Local media like the Austin American-Statesman and KXAN have highlighted that this is not a true “second restaurant,” but rather an extension that stays true to Franklin’s philosophy.
Franklin’s continued presence at festivals like Houston’s Southern Smoke further underscores his commitment to sharing barbecue with a wider audience without diluting the Franklin experience. His approach: keep the core restaurant sacred, but find creative ways to expand the brand’s reach.
Whether you’re planning a wedding, a reunion, or just a tailgate with friends, the new Franklin Barbecue event space is set to bring legendary smokehouse energy into Austin’s celebrations.
Would you book an event at Franklin’s new space, or do you prefer the classic line-up experience? Share your thoughts below, and keep following CityScoopNow.com for more Scoop Approved Spots across Texas.